Internet marketing
Subject
Subject Source: Library of Congress Subject Headings
Found in 4 Collections and/or Records:
Book discoverability in the age of eRetail, 2017
Item
Identifier: cw_2017spring_ramachandran_shivangi.pdf
Overview
The author "examine[s] how book publishers and booksellers can help consumers sift through a crowded marketplace to discover midlist books, and how they can adapt their business strategies to be financially sustainable." --Abstract.
Dates:
2017
Digital marketing for the literary journal : a prospectus for redivider, 2015
Item — Item 0113503186018: [Barcode: 0113503186018]
Overview
Successful publications need to invest in digital marketing to find their audiences and stay relevant. Social media sparks conversation, and search engine optimization catapults conversions. Literary journals especially face the challenge of increasing su
Dates:
2015
The web page as a marketing communication tool : the benefits and usage of mixed-media advertising strategies, 2000
Item — Item 0113501974597: [Barcode: 0113501974597]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2000