Digital marketing for the literary journal : a prospectus for redivider, 2015

Item — item: 0113503186018

Staff Only

Scope and Content Note

From the Series:

The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.

The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and changed to digital submissions in 2020. There are also a handful of audiocassette tapes and one USB. The media components are stored onsite at the Archives.

Dates

2015

Creator

DeMichele, Kristina (Author, Person)

Conditions Governing Use

The thesis is restricted due to FERPA, permission from the author is required before you can view the thesis.

Extent

99 pages ; 29 cm

Language of Materials

From the record group: English

From the record group: Chinese

From the record group: Spanish; Castilian

Additional Description

Overview

Successful publications need to invest in digital marketing to find their audiences and stay relevant. Social media sparks conversation, and search engine optimization catapults conversions. Literary journals especially face the challenge of increasing su