Authorship -- Marketing
Subject
Subject Source: Library of Congress Subject Headings
Found in 3 Collections and/or Records:
Book discoverability in the age of eRetail, 2017
Item
Identifier: cw_2017spring_ramachandran_shivangi.pdf
Overview
The author "examine[s] how book publishers and booksellers can help consumers sift through a crowded marketplace to discover midlist books, and how they can adapt their business strategies to be financially sustainable." --Abstract.
Dates:
2017
Marketing and promotion of children's trade books : a survey and practicum, 2003
Item — Item 0113502690028: [Barcode: 0113502690028]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2003
School with a promise, 2006
Item — Item 0113502830756: [Barcode: 0113502830756]
Overview
This project centers on the partial draft of a nonfiction trade book about a remarkable inner city school and the people responsible for its success. The process paper addresses editorial and marketing issues, supplimented by spreadsheets in the second a
Dates:
2006