Controlling the message : a strategic approach to nation branding, 2010

Item — item: 0113503010184

Staff Only

Scope and Content Note

From the Series:

The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.

The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and changed to digital submissions in 2020. There are also a handful of audiocassette tapes and one USB. The media components are stored onsite at the Archives.

Dates

2010

Creator

Sevin, Hasan Efe (Author, Person)

Conditions Governing Use

The thesis is restricted due to FERPA, permission from the author is required before you can view the thesis.

Extent

145 pages ; 29 cm

Language of Materials

From the record group: English

From the record group: Chinese

From the record group: Spanish; Castilian

Additional Description

Overview

This thesis explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importanc