Brand name products
Subject
Subject Source: Library of Congress Subject Headings
Found in 4 Collections and/or Records:
A branding study on EMC Corporation, 2003
Item — Item 0113502678288: [Barcode: 0113502678288]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2003
Brand associations : how brand extensions' evaluations can affect the parent brand image?, 2001
Item — Item 0113502545750: [Barcode: 0113502545750]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2001
Branding opportunities for regional banks in the residential mortgage industry, 2004
Item — Item 0113502726921: [Barcode: 0113502726921]
Overview
The purpose of this study is to provide a framework to understand how consumers perceive and value mortgage products.
Dates:
2004
Controlling the message : a strategic approach to nation branding, 2010
Item — Item 0113503010184: [Barcode: 0113503010184]
Overview
This thesis explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importanc
Dates:
2010