Sevin, Hasan Efe
Person
Found in 1 Collection or Record:
Controlling the message : a strategic approach to nation branding, 2010
Item — Item 0113503010184: [Barcode: 0113503010184]
Overview
This thesis explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importanc
Dates:
2010