Bridging divides : catalyzing issue engagement using affective media, 2017
Scope and Content Note
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.
The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and changed to digital submissions in 2020. There are also a handful of audiocassette tapes and one USB. The media components are stored onsite at the Archives.
Dates
- 2017
Creator
- Fryburg, Jesse (Author, Person)
Conditions Governing Use
The thesis is restricted due to FERPA, permission from the author is required before you can view the thesis.
Extent
81 pages (81 pages)
Language of Materials
From the record group: English
From the record group: Chinese
From the record group: Spanish; Castilian
Overview
"This project was designed to test the efficacy of a purely affective model of issue-based communication, representing a context-based innovation in a social sector that has traditionally relied upon informative, fact-based public appeals. Using music and humor as primary affective hooks, this project sought to raise awareness of the need for civics education in Greater Boston, and, in doing so, increase demand for its provision. More specifically, this experiment sought to test whether emotionally resonant mechanisms, in the absence of didactics, could catalyze shifts how people construct their 'knowledge area hierarchies,' or rankings of academic topics and life skills that people believe important for their children to possess." --Abstract.
Physical Location
RG 010.06E Engagement Lab
Physical Description
81 pages
General
Production Book Call Number: [ELECTRONIC THESIS] LC1091 .F79 2017
Repository Details
Part of the Emerson College Archives and Special Collections Repository
Walker Building, Room 223
120 Boylston Street
Boston Massachusetts 02116 United States
(617) 824-8301
archives@emerson.edu