To judge a book by its cover : designing, branding and marketing a book series, 2012

Item — item: 0113503070089

Staff Only

Scope and Content Note

From the Series:

The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.

The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and changed to digital submissions in 2020. There are also a handful of audiocassette tapes and one USB. The media components are stored onsite at the Archives.

Dates

2012

Creator

Eisenhauer, Emily Janae (Author, Person)

Conditions Governing Use

The thesis is restricted due to FERPA, permission from the author is required before you can view the thesis.

Extent

131 pages ; 29 cm

Language of Materials

From the record group: English

From the record group: Chinese

From the record group: Spanish; Castilian

Additional Description

Overview

This project addresses the task of designing and branding a series of books. It considers the relationship between design and marketing, and identifies significant trends in book branding. Next, it outlines the decisions involved in selecting five manuscr