Emerson College
Organization
Dates
- Existence: 1939
Places
- United States (Associated Country)
- Boston (Mass.) (Residence)
Found in 5 Collections and/or Records:
A branding study on EMC Corporation, 2003
Item — Item 0113502678288: [Barcode: 0113502678288]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2003
Brand associations : how brand extensions' evaluations can affect the parent brand image?, 2001
Item — Item 0113502545750: [Barcode: 0113502545750]
Scope and Content Note
From the Series:
The series contains Master's theses from 1943 to present. The theses consist of either a production book and a media component or solely a production book. The production books were originally submitted as physical bound copies, but were later submitted digitally. The physical production books are stored offsite and the digital production books are stored in the College's preservation repository.The media components consist of U-matic tapes, VHS tapes, CDs, DVDs, and Blu-rays and...
Dates:
2001
Branding opportunities for regional banks in the residential mortgage industry, 2004
Item — Item 0113502726921: [Barcode: 0113502726921]
Overview
The purpose of this study is to provide a framework to understand how consumers perceive and value mortgage products.
Dates:
2004
Controlling the message : a strategic approach to nation branding, 2010
Item — Item 0113503010184: [Barcode: 0113503010184]
Overview
This thesis explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importanc
Dates:
2010
Rebranding BearingPoint : a descriptive case study, 2008
Item — Item 0113502899231: [Barcode: 0113502899231]
Overview
This study examines the rebrand campaign of BearingPoint. Public communication is analyzed in order to understand the communicative channels used during a corporate rebrand. BearingPoint is a management and technology firm that rebranded from KPMG Consul
Dates:
2008
Filtered By
- Subject: Brand name products X
Additional filters:
- Subject
- Brand name products 4
- Brand name products -- Management 1