Brand name products -- Management
Subject
Subject Source: Library of Congress Subject Headings
Found in 2 Collections and/or Records:
Episode 05: Nyla Wissa ‘15 on Making it as Brand Narrative Manager, 2023-09-13
Item — Preservica RG 009.02 Alumni Engagement
Overview
Nyla Wissa has been making an impact through storytelling since her Emerson days. As one of the founding members of Flawless Brown, Nyla created a space where marginalized stories could be shared, and has continued to do that work at major companies like Buzzfeed, Shondaland, and most recently as a Brand Manager at Nike. She gives Hunter all the details about the origin of her business “Juice Bitch”, and how she leads a fulfilling life. Recorded on September 13, 2023.
Dates:
2023-09-13
Rebranding BearingPoint : a descriptive case study, 2008
Item — Item 0113502899231: [Barcode: 0113502899231]
Overview
This study examines the rebrand campaign of BearingPoint. Public communication is analyzed in order to understand the communicative channels used during a corporate rebrand. BearingPoint is a management and technology firm that rebranded from KPMG Consul
Dates:
2008