Emerson thesis -- Communication
Found in 45 Collections and/or Records:
Measurement of online word-of-mouth, 2003
Music as persuasion : is it effective?, 2004
This study utilized Petty & Cacioppo's (1981, 1986a, 1986b) Elaboration Likelihood Model of persuasion (ELM) to determine the effect of music as persuasion -- abstract.
Office of Graduate Studies
Opportunities for mutual gain : environmental activism, multinational corporations and public relations, 2000
Organizational communication : developing communication skills, 1998
Pop superstardom : the correlation between the long term success of an artist and the ability to reinvent one's image, 2002
Radio free rounder : the potential for a rounder WEB radio site, 1999
Rebranding BearingPoint : a descriptive case study, 2008
This study examines the rebrand campaign of BearingPoint. Public communication is analyzed in order to understand the communicative channels used during a corporate rebrand. BearingPoint is a management and technology firm that rebranded from KPMG Consul
Reflections of Boston as a pre-Broadway venue past and present, 1999
Regulating Internet information : assessing the prospect of government intervention, 1999
Serving up success : rapid response time as a catalyst for perceived control, 2004
This investigation examines the power of rapid response to enhance customer-perceived control and increase customer satisfaction, suggesting that rapid response optimizes the service experience by providing the illusion of control -- abstract.
Stories of living with type I diabetes : four descriptive personalized case examples, 2014
Using the text from the book 'A Life of control : stories of living with diabetes' by Graber, Brown and Wolff (2010) this thesis seeks to understand four individuals living with type 1 diabetes. In this case-by-case analysis a narrative approach is used t
Strategic planning in student organizations : a case study with Emerson's chapter of the National Broadcasting Society, 1999
The binds that tie us : implications for the future of women in politics, 1999
The business of non-verbal communication and expressiveness, 2003
Examined the effects of nonverbal communication and expressiveness in a service setting. The study focused on employee expressiveness and decoding skills as determinants of a positive customer experience. -- abstract.
The effects of consumer mood and character type on agent preference, 2002
The (hi)story of development, 1999
The Indian call center experience : the role of family as a coping mechanism for customer services representatives (CS) engaging in emotional labor, 2010
With a rapid movement towards service economics, employees including Customer Service Representatives (CSRS) in an outsourced workforce increasingly engage in emotional labor. It is important to note the role that communication with family members' plays
The Mediated Lives of Muslim College Students in the United States: Identity and Community on Instagram, 2019
The role of communication in intercultural business contexts, 2007
The purpose of this study was to investigate how businesses in the health and pharmaceutical industries define and use communication strategies to manage intercultural issues in global organizational contexts. Literary research guided the study and a ques