Emerson thesis -- Communication
Subject
Subject Source: Local sources
Found in 1 Collection or Record:
Rebranding BearingPoint : a descriptive case study, 2008
Item — Item 0113502899231: [Barcode: 0113502899231]
Overview
This study examines the rebrand campaign of BearingPoint. Public communication is analyzed in order to understand the communicative channels used during a corporate rebrand. BearingPoint is a management and technology firm that rebranded from KPMG Consul
Dates:
2008