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Marketing and Publicity, 1974-1998

Identifier: MSS 026-4

Scope and Contents

This series contains ad rate cards, flyers, mailings, newspaper clippings, articles, photographs, audiocassettes, a homemade banner, a tote bag, and a scrapbook. Flyers and mailings advertise Ploughshares' benefits and reading series that featured writers such as: Robert Lowell, John McGahern, Siobhan McKenna, Marilyn Hacker, and Brian Moore. This series also includes six audiocassettes of recorded readings by authors including: Seamus Heaney, Frank Conroy, Mary Lavin, and Richard Yates. There is also an interview with founders DeWitt Henry and Peter O'Malley from September 1971.

The scrapbook in this collection was compiled by DeWitt Henry and includes photographs, newspaper clippings, and certificates that were awarded for Ploughshares' inclusion in the Pushcart Prize – Best of the Small Presses series in 1976.


  • 1974-1998


Language of Materials

From the Collection:

Records in English.

Conditions Governing Access

This collection is open to researchers.

Biographical / Historical

The Ploughshares literary magazine was founded in 1971 by DeWitt Henry and Peter O'Malley in the Plough and Stars, an Irish pub in Cambridge, Massachusetts. Each issue is guest-edited by a prominent writer, who assembles an issue around a central theme, aesthetic, or personal vision. Previous guest editors include: Seamus Heaney, Derek Walcott, Rosellen Brown, Raymond Carver, Tobias Wolff, Sherman Alexie, Russell Banks, Lorrie Moore, Yusef Komunyakaa, and Richard Ford.


3 boxes


This series is arranged alphabetically.

Box List

Contents Box Folders

5 Year Marketing Plan 1989-1994 and Marketing Mission Statement 8

Ad Insertion Orders, 1991-1992 8

Ad Placements for Ploughshares 8

Ad Rate Cards – 1990's 8

Ad Resources 8

Ad Solicitations 8

Advertisements and Mailers 8

Articles/Clippings [1 & 2 of 3] 8 (2)

Articles/Clippings [3 of 3] 14 OS-9

Authors: Live -- Watertown Public Library/Ploughshares 8

Bell/Young Reading 8

Benefit #1 – Lowell/McGahern 8

Benefit #3 – Bishop/Lavin 8

Benefit #4 – Siobhan McKenna 8

CLMP Marketing Workshop 8

Dark Room Collective – Programs, Letterhead, Press 8

Fall 1991 Renewal Campaign 8

Hacker/Warwick Reading 8

Heaney Benefit 8

John C. Zacharis Award -- Publicity 8

Lila Wallace-Reader's Digest Fund Literary Publishing Marketing Development Program 8

Lit Night Benefits 8

Mailers (Marketing) 8

Marketing Mission Statement 8

Marketing Plan, December 9, 1991 8

Moore/Wilbur Reading 8

Paddy & Murphy's Irish Whiskeys Benefit 8

Past Ad Correspondence 8

Past Subscription Renewal 8

Photos – 20th 8

Ploughshares Collection Brochures 8

Ploughshares International Writing Seminar 8

Ploughshares Newsline / News 8

Poetry Reader Promo 8

Radio Show 8

Readings 8

Readings -- Announcement 8

Readings and Benefits – Flyers and Promotional Materials 8

Readings and Benefits – Photographs 8 (3)

Readings and Benefits – Posters 14 OS-10

Renewal Letters 8

Reviews of Ploughshares 8

Styron Benefit and Archives 8

Scrapbook 8

15th Anniversary: Richard Yates Reading, Lie Down in Darkness 12 C1

Conroy, Frank Reading 12 C2

First Ploughshares Radio Interview, Peter O'Malley and DeWitt Henry 12 C3

Heaney, Seamus Reading 12 C4

Lavin, Mary Reading 12 C5

Ploughshares Benefit #6 – Frank Bidart, [illegible] 12 C6

Homemade Banner 13

Tote Bag 13

Repository Details

Part of the Emerson College Archives and Special Collections Repository

Walker Building, Room 223
120 Boylston Street
Boston Massachusetts 02116 United States
(617) 824-8301