Yiannoudes, Polykarpos Emilios
Person
Found in 1 Collection or Record:
Creating stories with numbers : a study of the use of Nielsen Ratings data by Boston television researchers, 1998
Item — Item 0113501838123: [Barcode: 0113501838123]
Overview
The purpose of the study is to present the utilization of Nielsen Media Research audience ratings results, as applied in the Boston television market as well as their limitations. These utility methods and their conditions are explored by employing perso
Dates:
1998