Childs, Robert L., Jr.
Person
Found in 1 Collection or Record:
Music as persuasion : is it effective?, 2004
Item — Item 0113502693014: [Barcode: 0113502693014]
Overview
This study utilized Petty & Cacioppo's (1981, 1986a, 1986b) Elaboration Likelihood Model of persuasion (ELM) to determine the effect of music as persuasion -- abstract.
Dates:
2004